A Passion for Child Safety
Dreambaby is an international brand branching out into new waters in marketing. We were originally hired to produce a video to be displayed on endcaps in stores. We wound up doing that, plus another 28 product videos for a web campaign centered around the owner’s genuine passion for child safety education. The goal was to educate shoppers (mainly moms) on the importance of child proofing your home and the Dreambaby products that can help. We thoroughly tested out each product as if a child, then went from script to screen to educate parents on the benefits. Needless to say, we got mom’s approval….